About Us

At Reaction Industries, we’re more than just manufacturers—we’re craftsmen of quality and innovation. As a proud member of the Caster Concepts, Inc. family, we’ve spent decades perfecting the art of polyurethane (PU) wheels and poly rollers. Our commitment is simple: to deliver products that exceed expectations, backed by exceptional customer service and industry-leading expertise.

Our journey began in 2004, driven by the vision of founders Bill Dobbins and Jack Turner, who had been dreaming of this venture since the founding of Caster Concepts Inc. in 1987. Today, that vision has come to life in our cutting-edge facility in Albion, Michigan.

Our 7,500 sq. ft. facility is equipped with advanced meter mix machines, high-speed conveyors, and large-capacity processing ovens, enabling us to produce PU wheels and rollers that meet the highest standards of quality and precision.

We offer a broad range of products, including polyurethane wheels, rollers, and accessories. From standard materials like 70A, 85A, and 70D to custom solutions, our products are designed to deliver exceptional performance and durability.

As one of the top polyurethane manufacturers, we blend decades of industry expertise with state-of-the-art technology to provide solutions that exceed expectations. Whether you need standard or custom products, we are here to deliver excellence in every aspect of our work.